Make the most of technology

One of our goals is to find ways to help our golfers have a better playing experience. We want to make it easier to hit better shots more frequently.



Over half of golfers measured are playing with lie angles that made it significantly harder to hit an accurate iron shot.

If your lie angle is even 1° too flat for your swing, then with a good swing you’ll hit the ball right of the target. Where do course designers put the rubbish?

And if your lie angle is even just 1° too upright for your swing, then with a good swing you’ll hit the ball left of the target. Frustration you shouldn’t be experiencing. 





To square the clubface to the target with the sole of the club square to the turf, needs us to find the right lie angle and shaft length combination for you.

This chart shows that there are seven length options and ten lie angle options.

This is an iconic chart in the golf world. It’s a symbol of PING’s leadership. It’s very simple to now visualize why we need to find the 1 in 70 for you.

Do you know what color you are? Do you know what color you should be? It’s worth finding out. Come and see us and let’s point the way.